Let’s take a walk through what we like to call, “The Fan Page Funnel“This is a “bird’s eye view” of the exact funnel we use in our business at Get 10,000 Fans (and dozens of other brands), and if you take this rough outline of our proven sales funnel and apply it to your own business, you will begin to connect the dots about what running a profitable online brand looks like.
The 7 Step Fan Page Sales Funnel
In just a few days, we will be releasing a brand new product. This brand new training course is a product that has been in the making for over 3 years now, and that we’ve been asked to make many times over.
It is called, “The Fan Page Funnel”. And if you would like to be the first to know about when this brand new product is available, click on the link above and put your name on our priority waiting list!
To show you exactly what this brand new course is all about, let’s take a quick review of The Fan Page Funnel. Consider this video a test drive, and get warmed up to a system that I’ve been developing in my own businesses since I first discovered Facebook Fan Pages for businesses back in the fall of 2009.
The Fan Page Funnel is complicated, and it is powerful. In short, The Fan Page Funnel is a series of automated systems designed to attract targeted, interested potential buyers, and turn them into happy, paying customers for your business straight from a Facebook Fan Page.
Capture all of the steps required, and you will have developed a business asset that can help your business thrive online. On the converse, missing a step or two can be the difference between profitable campaigns and losing a boat-load of money.
The goal of The Fan Page Funnel is to create an automated marketing and sales funnel, that starts on a Facebook Fan Page, and allows you to be able to attract customers on auto-pilot. And perhaps scarier than anything, The Fan Page Funnel will allow you to go out and spend money on paid advertising while still maintaining strong profits.
Paid advertising is the true test. If you can use paid advertising and still maintain profitability, you have a real business on your hands. And that is the true goal of The Fan Page Funnel. Let’s get started…
Fan Page Custom Tab
The Fan Page Funnel starts on (you guessed it), A Facebook Fan Page landing page (or a Fan Page Custom Tab as they are often called). There are a ton of reasons as to why this exactly is the starting point for a funnel, which we will be explaining in more detail as this new training course gets ready to launch!
But let me just first say that in all the testing I’ve ever done, no single landing page has ever outperformed a Facebook Fan Page custom tab. More stats to come as we launch. If you’d like to be the first to know about the upcoming launch of The Fan Page Funnel, please click here to join our Priority Waiting List!
Your Facebook Fan Page custom tab has one job: to collect some form of contact information from interested visitors. They provide their information, and you get a chance to do what you do best: convince them to purchase from you!
You have a product or a service to sell. And if you’re doing it right, your product is awesome! Potential buyers would be lucky to become customers of yours! So don’t be afraid to ask people to get in touch with you.
Collect some kind of information, then do everything you can to provide the very best free training, information, or really anything they find valuable to them as quickly as possible.
The Content Page
And that’s where your content page comes in. The goal of your content page is to deliver on whatever you promised new visitors on your Facebook Landing Page in the last step. For our businesses, that usually means a quick, easily digestible little video offering some very cool free strategy that can help people grow use a Facebook Fan Page for their business.
In our baseball training business, we provide new visitors with a series of free hitting drills they can use to improve the power generated in their swing. Examples for what your content page could look like are absolutely endless.
Without going crazy in-depth (I could talk about any of these steps for days), let’s just say that your content page is designed to establish you as an authority on whatever topic your audience cares about. Which should be totally true, by the way! I am sure that you really are an expert at your own business, and that your audience can benefit greatly from what you have to offer them.
After your visitors have digested some free content from you, it’s time to send them on down the line…
The Sales Page
The Sales Page is perhaps the single most intimidating aspect of any proper online marketing & sales funnel. I’m sure you have a sales page, but I’m also pretty sure you have little or no idea how well it is working, or how to truly fix it.
The Fan Page Funnel is going to provide access to what makes our business tick in a way that we’ve never provided before (outside of our one-on-one Coaching Clients, I guess). And that is really going to be a great opportunity for us to talk at length about what really makes a sales page tick.
For the purposes of this article, just remember this: a great sales page does all the work of selling. No other page in your funnel is responsible for selling your product or service, so don’t try and sell everywhere. Make the sale on your sales page, and you will instantly see better results.
Again, don’t back down from selling. Your product/service should be awesome! If it is awesome, then don’t be afraid to sell it to people who can benefit from it.
The Checkout Page
Your checkout page is critically important! Everyone skips straight past their checkout page, thinking that there is no way that the design or layout of your checkout page matters very much. But that assumption is what can make the difference between running a profitable brand, or losing money faster than you can say, “My checkout page doesn’t matter.”
If you would like to know exactly how your checkout page design can effect your sales, check out this article from Visual Website Optimizer about 3 tweaks that can dramatically effect the performance of your checkout page.
And if you happen to like our checkout pages a lot, make sure you checkout samcart.com. Samcart is a brand new shopping cart application we’ve been developing for about the past year. If you’re looking for the very best tracking, analytics, and conversion data all in an affordable, intuitive shopping cart solution, look no further than Samcart.
One Time Offers: Upsells, Down-Sells, Cross-Sells
Cross-sells, up-sells, down-sells, diagonal-sells (whatever you want to call them) are the next step in this whole Facebook Fan Page Sales Funnel. If you have successfully sold your happy new customer on one product, you can do it again. Offering your customers more products could be the missing piece of the puzzle for your business.
Think of the dozens of different upsells you get offered every single day. Since when does McDonald’s stop at trying to simply sell you a burger? “Would you like fries with that?” made the McDonald’s Corporation a multi-billion dollar business.
When you go to purchase a new cell phone, Verizon or AT&T would fire any sales associate who didn’t ask, “Can I interest you in an a $50 insurance policy for your new smartphone?”. That’s an upsell.
And what car dealership allows you to drive off the lot in a new ride without asking if you would like to upgrade to leather seats, on-board navigation, and remote controlled starting?
Successful upsells can make a business thrive. The key is making sure that your upsells are worth taking, and only make the original purchase better! Never offer upsells that take away from the product your customer has just bought. Each product you sell should be completely able to stand on it’s own merits. Take pride in all of your products, and you won’t ever have to worry about selling more products, because you can rest in the assurance that your customers will thank you for each product they choose to purchase!
Email Marketing Follow-Up
Not everyone you reach is going to become a customer. And that’s totally fine! You can’t please everyone, and you shouldn’t expect to. However, you do need to make sure that everyone who provides some form of contact info to you is getting talked to.
If someone provides contact info, then they want to hear from you! So make sure that you have some kind of follow-up system in place that can deliver valuable content to them and give them opportunities to become a customer.
The frequency and content of what you send to your “leads” is completely up to you! You are the expert on your own market, so seek to meet real needs that your audience has. Talk to them in language that they identify with, and make every communication you have with your audience be valuable to them! If you’re emailing your leads, make your emails worth opening! If you’re calling your leads, make each call worth answering!
How you talk to your leads will determine how quickly your business grows. A great follow-up series can increase the number of customers you gain every single day, and can do so while you sleep.
Delivering Your Product
Delivering your products is of course a key component of your sales funnel. But perhaps not in the way that you might think.
Delivering your products is not a simple function of making sure your promised product/service is delivered to your customer’s doorstep or inbox. Delivering your product is an integral part of the sales process that can lead to the most profitable part of any business: repeat customers.
Whatever you sell, however you deliver it, do it extremely well! Use your product delivery as an opportunity to blow your customers out of the water with extra value, free gifts, un-advertised bonuses, etc. Whatever expectations your audience had about your product or service, exceed them many times over.
That way, when your customer has similar needs to meet, any guess where they are going to look first? They will come right to you, eager to have a similarly wonderful experience.
A sales funnel is never about wrenching some sucker’s money away from him. A sales funnel is about delivering real value, via an excellent product/service, and doing so in a way that will make your customers thank you for selling them something.
The Fan Page Funnel
That’s the short version. If you’re interested in something much more detailed, and think I can help you establish a real business asset in the form of a proven sales funnel your customers will love, check out The Fan Page Funnel.
This brand new training course from our team here at Get 10,000 Fans is going to be life-changing for many people. I know that because this is truly something that has changed my life. I know that sounds cheesy, but it’s the truth. Establishing real sales funnels like this one has changed my life, and has helped me impact tens of thousands of people for the better.
Check out The Fan Page Funnel, coming your way very soon. And as always, thanks for reading!