Latest From Our Blog

3 Reasons Fans Don’t Increase Sales

by on April 3rd, 2013 in Business, Fan Pages, FB Advertising, Getting Started, 3 Comments

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4 Ways Graph Search Impacts Facebook Marketers

by on February 10th, 2013 in Fan Pages, 5 Comments

Facebook recently announced that it would implement a new feature that would change the way people used the social media giant. Limited to beta testers, Graph Search made its debut to the social media world with a spark of controversy. It seems people didn’t realize just how public and tangible their information had become.

Graph Search is an eye-opener all right. Now I can find pictures a specific friend has liked, or places they’ve recently traveled and checked in to.

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FBConversions Review – New Facebook Conversion Tool Boosts Profits In 3 Easy Steps

by on January 16th, 2013 in Business, Fan Pages, FB Advertising, 3 Comments

Maintaining a Fan Page can be frustrating at times, especially when you are trying to put together a campaign. A lot of questions come up!

What Ads are most effective?
How many people are actually becoming customers because of an ad?
Is my niche receptive to Sponsored Stories or Facebook Offers?

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5 Rules For Posting Content On Facebook

by on December 20th, 2012 in Fan Pages, 4 Comments

As first seen on social media today.

Is your Facebook page lonely? Not getting the number of fans you’d hoped for? Don’t be discouraged! You have to start somewhere and it’s usually at the bottom. The good news is the only direction to go from there is up. When it comes to building an audience, a fan base, clientele, etc., it takes just the right type of marketing to bring in a good crowd.

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4 Areas Facebook Marketers Need To Focus On

by on December 13th, 2012 in Fan Pages, 1 Comment

Running a Facebook Fan Page can be overwhelming.

There are just so many options and a myriad of ways to accomplish a simple goal. It’s easy to lose sight of your goal.

It’s easy to lose focus.

Well, here of a list of things we all need to focus on to be successful.

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5 Common Facebook Fan Page Mistakes And How To Avoid Them

by on December 7th, 2012 in Fan Pages, 3 Comments

Since Facebook’s Timeline, we have implemented some successful Fan Page strategies. There is a flip-side to that coin, however.

In the process of discovering and highlighting the proper strategies, myself and other marketers had to make some mistakes.

Hey, mistakes are great as long as you learn from them!

Fortunately for you, I’ve compiled a list of the most common mistakes a Fan Page owner makes. Check them out!

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8 Facebook Customer Service Tips

by on November 30th, 2012 in Fan Pages, 7 Comments

Customer Service and Facebook. Those two terms generally don’t associate well with each other, and can be a potential snag for marketers and brands.

Whether you are a new brand or an established brand, customer service should be a priority.

Here are some tips that allow you to manage your Facebook Fan Page and pay attention to your customer’s needs at the same time.

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7 Ways To Run A Successful Fan Page

by on November 27th, 2012 in Fan Pages, 23 Comments

In March, Facebook rolled out the controversial Timeline format to its users.

It received mixed reviews at first. Would ads cost increase? Would engagement levels drop? Marketers didn’t really know what to expect from this new layout.

After 8 months and plenty of trial and error, we have been able to figure out how to effectively use the Timeline with great results.

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The Top 7 Facebook Marketing Tools And Why We Use Them

by on November 14th, 2012 in Fan Pages, 4 Comments

You and your business can feel lost without the proper resources.

Hopefully you’ve done some research already, and put together a nice list of resources for yourself. If you have, please share it in the comments!

If you are new, feel somewhat lost, or are interested in adding to your resource list, then this post is for you.

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Top 8 Facebook Fan Pages And Why They Work So Well – Part 2

by on November 9th, 2012 in Fan Pages, 1 Comment

You may have seen our previous post about the Top 8 Facebook Fan Pages And Why They Work So Well.

Since that was a big hit with our fellow Facebook marketers, I’ve decided to finish off the Top 15 from Optimal.

Remember – these may be big brands, but they use tactics that any size business can integrate into their Facebook marketing strategy. Some tips my need a little tweaking here and there, but they are all applicable.

So with out further adieu, here are some more Fan Pages and the tactics they’ve used to get to the top of the list.

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