Facebook recently announced that it would implement a new feature that would change the way people used the social media giant. Limited to beta testers, Graph Search made its debut to the social media world with a spark of controversy. It seems people didn’t realize just how public and tangible their information had become.
Graph Search is an eye-opener all right. Now I can find pictures a specific friend has liked, or places they’ve recently traveled and checked in to.
Maintaining a Fan Page can be frustrating at times, especially when you are trying to put together a campaign. A lot of questions come up!
What Ads are most effective?
How many people are actually becoming customers because of an ad?
Is my niche receptive to Sponsored Stories or Facebook Offers?
2012. What a year!
I’m sure some of you had a great year. Others, I’m sure you feel it could have gone better.
With the dawn of a new year, some of us like to reevaluate our various marketing strategies that we have (or have not!) followed.
Let’s take a minute to assess what we ourselves could have done better, be it a better work ethic or make the bed in the morning. They say that making your bed in the morning gives you a sense of control right when you get up.
As first seen on social media today.
Is your Facebook page lonely? Not getting the number of fans you’d hoped for? Don’t be discouraged! You have to start somewhere and it’s usually at the bottom. The good news is the only direction to go from there is up. When it comes to building an audience, a fan base, clientele, etc., it takes just the right type of marketing to bring in a good crowd.
Running a Facebook Fan Page can be overwhelming.
There are just so many options and a myriad of ways to accomplish a simple goal. It’s easy to lose sight of your goal.
It’s easy to lose focus.
Well, here of a list of things we all need to focus on to be successful.
Since Facebook’s Timeline, we have implemented some successful Fan Page strategies. There is a flip-side to that coin, however.
In the process of discovering and highlighting the proper strategies, myself and other marketers had to make some mistakes.
Hey, mistakes are great as long as you learn from them!
Fortunately for you, I’ve compiled a list of the most common mistakes a Fan Page owner makes. Check them out!
Customer Service and Facebook. Those two terms generally don’t associate well with each other, and can be a potential snag for marketers and brands.
Whether you are a new brand or an established brand, customer service should be a priority.
Here are some tips that allow you to manage your Facebook Fan Page and pay attention to your customer’s needs at the same time.
In March, Facebook rolled out the controversial Timeline format to its users.
It received mixed reviews at first. Would ads cost increase? Would engagement levels drop? Marketers didn’t really know what to expect from this new layout.
After 8 months and plenty of trial and error, we have been able to figure out how to effectively use the Timeline with great results.
You and your business can feel lost without the proper resources.
Hopefully you’ve done some research already, and put together a nice list of resources for yourself. If you have, please share it in the comments!
If you are new, feel somewhat lost, or are interested in adding to your resource list, then this post is for you.