A lot of you know we used to teach our people to use Facebook Custom Tabs to set up landing pages almost exclusively. It’s a great way to get likes and leads from a single place, and Facebook likes it when you don’t take people out of facebook.
However, over the past year, Facebook has made some pretty nasty changes, and we had to start taking our users back to our site instead of meeting them on Facebook.
Why? Simple. The conversions were better on our website, when trying to convert visitors into email subscribers.
Our Recent Test, And A Big Surprise
Well, the other day we ran a new test. I wanted to see how custom tabs were converting these days since it had been a while since we sent any traffic to them…and I was shocked when I saw the results. Check out the video below and see what it means for your Facebook marketing strategy…
How To Build Your Own Custom Tab, Free?
There’s a lot of way to create a custom tab for your fan page, but most of them cost money.
If you’re looking for a free and easy way to setup a tab for yourself, watch this custom tab tutorial I recorded just the other day. It’ll show you how to create your own in about 90 seconds, for free.
Let us know below once you have a chance to give this a try if your results are similar!