Workshop Wednesday: Stop Posting Status Updates at 3pm!

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Dan Zarella, of http://danzarrella.com/, recently published an interesting chart of six statistics about facebook marketing.

Take a look at the chart below, because it has some pretty interesting stats. I’m seeing for my page that posting every day works quite well, and multiple times per day doesn’t seem to sway things one way or another. As always, this report isn’t market specific so test it out for youself, but it does give a good basis to go off of when you’re deciding how active your page is going to be.

I’m going to use these stats and my own tracking and add a new module to Fan Page Secrets, aimed at when and how to speak directly to your fans so you generate the most leads and new customers for your business.

Facebook Marketing Statistics

Facebook Marketing Statistics

What are your thoughts about these findings? Have you noticed more impressions, responses, likes, and comments on different days or time of the day?

For even more in depth training and faster results, check out the new modules inside Fan Page Secrets. Click the link right before this to take a look at our marketing and learn from what we do best, and learn from our biggest mistakes we have learned along the way!

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58 Comments

  • Gladys

    Reply Reply January 26, 2011

    I’m Liking the Stats!!! Good Post !!! THANKS for Sharing

    Gladys <3

  • mr wizazz

    Reply Reply January 26, 2011

    great info, good lookin out!!!

  • Tranquilizer Records

    Reply Reply January 27, 2011

    Compared your stats to our own and there definitely seems to be a consistency with your time-lines. Great post and feels good knowing we are on the right track with these findings…:)

  • llenar

    Reply Reply January 27, 2011

    WOW! I knew about posting B4 3pm, just didn’t know HOW much before AND I used to post at 8am too. I’m wondering is that EST?

    The weekend thing is blowing my mind. I’ve thought that folks DON’T pay attention over the weekend.

    THANKS for Sharing this!

  • Hari baskar

    Reply Reply January 28, 2011

    Thanks Dan,

    Usefull information about the time of posting,content and frequency of posting….this will help the people who go blindly on facebook

    Hari baskar

  • Bill

    Reply Reply January 29, 2011

    Interesting facts. I would not have guessed the weekend at 8am was the best time to post. Seems counter intuitive but the #s cannot lie.

  • David

    Reply Reply February 2, 2011

    The time of day to post is largely irrelevant on the Internet which spans many timezones.

    • matt

      Reply Reply January 17, 2012

      Thank You for this realization. Hello??? Didn’t ANY ONE ELSE get that????

      • Chef Tony

        Reply Reply January 30, 2014

        Not really, at least looking to post at times where content matches relevancy to a particular group, a segment of your followers. West coast topic, match to 8 am West Coast! Especially with FB shifting what we are actually “seeing” .. I know it matters…

  • Anita Crawford Clark

    Reply Reply February 2, 2011

    Great stats. I had heard some of these, but a few are new like posting on Saturday. Thanks for sharing these tips.

  • Mary

    Reply Reply February 4, 2011

    What time zone do you base the 3pm on? If 8am is best, is that in my own time zone or if not, which one?

    Many thanks, Mary

  • Kelly Gerards

    Reply Reply February 14, 2011

    Good stuff, it’s also interesting to know that LinkedIn and twitter actually have “prime times, days, etc.” The key is truly to invest the time and resources to learn these little known but highly important details when it comes to your social media marketing…so that when you are going where “they” are “you” are getting found everywhere! Kelly

  • Jonn Thomas

    Reply Reply February 16, 2011

    Great Info…This really helps me determine how to best use my marketing time. Quick question…which time zones apply here? Also, are we talking about fan pages, personal profiles or both?

    • bricf13

      Reply Reply February 18, 2011

      All of the above, and time zones are specific to the people posting

  • Jane Lee

    Reply Reply February 16, 2011

    Found this article to be a wealth of information. What we thought was the best days throughout the week is not necessarily the case supported by the data. The best day is Saturday.

    When it was noted 8 AM best time to post was there a preference of EST, PST, etc…

    Thank you.

  • John Barry

    Reply Reply February 17, 2011

    Nice. These stats are very informative. Especially on the time to share. I figured it would be later in the day.

    Thanks

  • Javagrandma

    Reply Reply February 24, 2011

    Very interesting statistics, i will be keeping this information,
    thanks for sharing and have an energizing week!

  • Dave Berning

    Reply Reply March 1, 2011

    I started posting every other day and have seen an increase in impressions. I will now post at 8am daily and make sure Saturday is one of the days I post. Thanks for the info

  • Twitter Presence

    Reply Reply March 8, 2011

    Very, interesting! Off course every market is different but we also find that posting around 8:00 am brings great results.

  • Roseli A. Bakar

    Reply Reply March 8, 2011

    These are really awesome tips here for facebook page owners.

    Thanks for sharing!

  • Nick Grimshawe

    Reply Reply March 27, 2011

    Very helpful stats. I will definitely incorporate them into what I do on my page.

  • Elaine Bullin

    Reply Reply March 31, 2011

    Interesting stats. Surprising to see that posting every other day is better than posting everyday. Thanks for putting this together. It is very helpful. Will certainly test this out.

  • Jon Dunn

    Reply Reply March 31, 2011

    This suggests human nature is to be more inclined to share in the morning, and a bit “share-worn” by late afternoon, which seems reasonable – the graph seems to follow the same trend as that for general alertness during the day.

  • Jennifer Fontaine

    Reply Reply April 15, 2011

    Dan has a ton of great stats. His Hubspot Webinars are awesome. I sign up even if I can’t attend because they will send me the recording to watch later. He also has some great email stats for your email marketing campaigns.

  • This is awesome!! Facebook trends are ever changing.. Funny how 3pm used to be *the time* to post… and now it is changing. I love the additional information with words, sharing, etc.

    Thank you for posting!!

  • Greta

    Reply Reply May 3, 2011

    I’d like to know where Dan Zarella gets his information. Some of it coincides with larger companies findings like Harris Polls, eMarketer and comScore, some does not. I think I’ll go with my trusted source.

    FYI Next to Saturday and Sunday the best time to post is Thursdays after your audience is home from work.

    The trick to Social Media is not to post when an expert tells you so, but when your customers are in the habit of being on Facebook.

  • Arlyn Norris

    Reply Reply May 5, 2011

    This is very helpful data. Thanks for sharing it with us. I wonder if anyone else has done similar studies that would corroborate these results.

  • Rainer

    Reply Reply June 8, 2011

    I agree – great stats info.

  • Face Book Webinars

    Reply Reply June 13, 2011

    Some amazing data –

    I suppose because it;s social media and the fact that people are also working during the day and at week days – makes all the difference -

    Many thanks

  • Diggy

    Reply Reply June 28, 2011

    I noticed the same, an update Saturday around 2pm gmt gets me the most likes and comments.

    Will be interesting to see how sex-related posts and headlines with Facebook will get shared!

    Thanks
    Diggy

  • John Crowder

    Reply Reply June 30, 2011

    Thanks for the interesting metrics. I see that some people have varying opinions but I am glad to have all the input I can get in order to make my own, best educated decision on how to run my own business.

  • Varaneka Laxmi

    Reply Reply July 13, 2011

    thank you!!!

  • Teresa

    Reply Reply July 18, 2011

    Thanks for the info. I adore articles that show how to use the “minimum effective dose” and save me wasted time in my business.

    Kudos!

  • Joe

    Reply Reply July 26, 2011

    Thanks for the stats. Time to do a little experimenting.

  • Josh

    Reply Reply August 5, 2011

    I like the easy readability/graphs of the posting. One thing does confuse me though. You said posting every other day is ideal. Where do you get that statistic from? We post twice a day because that is our local industry standard. I’m not sure if that number is good but I don’t think it’s overkill. I’m wondering if you might know something that should change the frequency of our posts. Thanks, and great job!

  • Jaima Emmert

    Reply Reply August 14, 2011

    Great article. i found it very interesting and informative.
    Thanks.!

  • Lorraine Cheney

    Reply Reply September 3, 2011

    It’s certainly worth a try. maybe some feedback on how people got on with this would be good.

  • Dale Anne Potter

    Reply Reply September 12, 2011

    Useful information – didn’t realize the most shares are on weekends as I usually have low stats then.

  • Really great to know…

    Thank you

  • Joel

    Reply Reply October 16, 2011

    This is some of the most useful information I have come across. I always wondered about which time of the day and which day of the week was most effective. Thanks!

  • Michaela Rosenberger

    Reply Reply October 28, 2011

    Great information. The statistics are useful to help me plan my posts and scheduling sharing my newsletters, etc. Thanks. Rev. Michaela

  • Carrie

    Reply Reply November 5, 2011

    Great article! I definitely plan to put this into action! I look forward to seeing the results!

  • Ashiya

    Reply Reply November 13, 2011

    Really interesting stats…Gotta do some testing..

    Thank you

  • Imran patel

    Reply Reply November 15, 2011

    Can you tell me the more specific time …that when should we post during the day time..??
    I mean what time according to international timing..?

  • Sharon Koenig

    Reply Reply November 17, 2011

    I’m really surprised by the frequency of every other day being best. I read posting 3 -4 times a day is a great idea to build engagement.

  • Rich Girl

    Reply Reply November 27, 2011

    Great information! Sex will always be the most shareable word, no doubt in that. Unfortunately not all business can use it to spice up their facebook presence :)

  • Ladan

    Reply Reply November 30, 2011

    Thank you for the stats. I had read somewhere else that weekends were actually not a good time to post and I always thought to myself that makes no sense. I’m glad your stats make sense! Because people have more time on weekends to look through posts and share.

  • Inkenmagazine

    Reply Reply December 9, 2011

    I think the number of times you post per day should be determined by your fan base. We have 350,000 fans and post as many as 12 x a day. We also have over 30,000 fans talking about us on Facebook.

  • Julie Wolf

    Reply Reply December 10, 2011

    I’ll keep it in mind. I am so new to Facebook that I dont have a clue how to track my results.

  • Nancy Haberstich

    Reply Reply December 17, 2011

    I thought that posts made early in the day would be buried and never found when paople go through their newsfeed at home in the evening. It’s a social network – I thought highest traffic was evening hours not during the workday.
    True?

  • Karen

    Reply Reply January 30, 2012

    I have found that the weekends play completely different than during the week.

    Week days, I MUST post in the morning before work.
    If I am looking for more ‘LIKES’, I can post when they get home. If I miss the morning, the activity is done for the day.

    Weekends are slow for my friends. They like to sleep in, and don’t spend as much time on the computer … of course, it there are poor weather conditions, this all changes.

  • Tim

    Reply Reply February 9, 2012

    Timezone doesn’t make sense to me. Which time zone. If I post at 8am in the uk but have 65 percent us fans many of them would be asleep?

  • John

    Reply Reply February 24, 2012

    I’d like to see a 3d chart for sharing over time + day of week. There might be different times for saturday compared to week days.

  • facebook follows

    Reply Reply April 4, 2012

    I do accept as true with all of the concepts you’ve presented for your post. They are really convincing and will definitely work. Still, the posts are too brief for novices. May you please prolong them a bit from subsequent time? Thanks for the post.

  • Adrienne

    Reply Reply June 7, 2012

    Thanks loads for the PiggyBack and Boomerang tips. This information about what people are looking at and when is phenomenal. I can’t wait to put to the test…I’ve been going unnoticed for years. Thanks for all you do!!

  • Johnny

    Reply Reply July 2, 2012

    Great post but I have a quick question: When referencing time is this it in PST, CST, or EST? Anybody who has the answer to this that would be huge. Im on the West Coast so obviously if this an East Coast (default given) point please let me know. Thanks!

  • Kreg Atterberry

    Reply Reply March 18, 2013

    The way Facebook has pretty much made free posts invisible, even to those liking your page, I highly doubt that there is much difference on whether you post every other day, once a day or 3 times a day. My clients pages actually went up in all areas when we began posting more often.

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