So you need a Facebook fan page? Here’s how to set one up, the right way.
1.) Head over to Facebook to set up your page:
The first step, if you haven’t already, is to set up your page. Your first stop here is to go to Facebook.com/Pages and log in. From here you will select “Create Page” which appears in the upper right hand corner of the page when you log in. See the image for reference.
1.) Decide what kind of page you want to create:
The next step is to choose what kind of page you are creating. There are a few options.
1.) Local Business or Place- Use this type if you run a store, small business, local craftsmen or own a venue of some kind.
2.) Company, Organization, or Institution- This page type is for larger organizations. It can range from a large corporation to a non-profit or .edu.
3.) Brand or Product- Use this page for more product and brand focused pages. We use this since we are an information marketing company so we are heavily invested in our brand and products.
4.) Artist, Band or Public Figure- Use this if YOU are the subject of the page. This type is suited for musicians, athletes, public speakers or anyone else who is the highlight of the page.
5.) Entertainment: An entertainment page is suited for media based products or companies who want to set up a page.
6.) Cause or Community: This type of page is suitable for local organizations, fund raising or community groups and causes.
4.) Choose a category:
It’s important to make sure to categorize yourself properly. This will affect how you show up in recommended pages views, and how you are searched by your potential fans. Make sure this matches tightly with you business and what you provide.
5.) Pick a relevant and informative page name:
Be thoughtful on this step, your name will define you as a brand, and affect how you appear for people searching on Google and Facebook. Make sure that your name is both descriptive, and describes what you do.
For example, our name “Get 10,000 Fans” was chosen for a very specific reason. Think of the searches people like you might be making. “How to get Facebook Fans”, “Where to get more Fans”, “What do I do with my Facebook Fans?”. You get the picture, the keywords in our name correlate with those searches well. That’s not all though, by saying we can help you get “10,000” fans, we are putting some specific goals on the table, it shows we are not making vague promises.
6.) Finish your setup:
After you setup your pages name and category you will be taken through a setup wizard where you will enter the basics about your business including your Profile Picture. In this step, making sure you have an eye catching and relevant profile picture is critical as often this is the only chance you will have to get someone to click through to your page. Once you make it through this process, you are finished!
Something to keep in mind…
Remember, as long as you have less than 200 fans you can change your page without any fuss. However, once you get over 200, you will need to do a manual request to Facebook to change the page name. This can take a few days, so it’s usually best to settle on a permanent name for your page before you pass that 200 fan mark
Comment below to let us know some of your goals with your new page, and we’ll do our best to reply and give you some feedback!