Attention Facebook Advertisers! The Facebook Exchange has arrived.
Some of the more prominent statistics show higher click-through rates (CTR) while maintaing a significantly lower cost per click-through order (CPA). Basically, this means you’ll spend less money while more people to click your ads. Let’s take a closer look at just what the Facebook Exchange actually is.
As first seen on business2community.com.
When I started my first business online, trainbaseball.com, I didn’t even know how to start a webpage. Instead, I created a fan page on Facebook. One year later, I had attracted over 140,000 fans, collected over 70,000 email addresses, and generated $1.2 million in sales. Interested yet? Keep reading, and I’ll explain how you can replicate my success.
Those who use Facebook Ads often debate the benefits of using CPC (Cost Per Click) or CPM (Cost per Mille). These two little acronyms cause advertisers a whole lot of grief.
How are we supposed to know which one to use on our Facebook Ads? Even worse is that you are almost certainly paying the price if you aren’t using the right one at the right time. But we’ll get to that.
What most businesses (using Facebook advertising or not) don’t truly understand is the power behind using Facebook Ads. Because of the overwhelming demographic and psychographic information Facebook has on every one of us, it presents a fantastic opportunity for marketers, and a surprisingly pleasant experience for the end user as well.
Over a third of small businesses are on Facebook now. Which begs the question, why are so many businesses sprinting towards Facebook to improve their marketing? Well recently Facebook added some awesome tools that help you advertise even more specifically to your perfect customer.
How To Lower Your Facebook Ads Cost Per Click (CPC)
Learning how to lower your facebook ads cost per click (cpc) can be a pretty frustrating task, especially when facebook advertising acts surprisingly different from Google Adwords. I was lucky enough to have a profitable campaign from the start, which allowed me to cover my advertising costs and continue to learn the hard way, trying different advertising strategies every week.
Facebook announced 3 new sponsored stories for businesses currently using facebook ads. I haven’t been using the sponsored stories feature too much lately, because the normal facebook ads have been performing better for me, but these new types look pretty interesting.
- It’s Cheap
- It’s Generates the World’s Most Targeted Traffic
- It’s Ridiculously Easy to Use
We’re getting ready to release Facebook Ads Secrets for the first time…and honestly I’m humbled by the response. You guys have been so much fun to talk to back and forth about the power of Facebook, and hearing your excitement and results make the stress of any launch so worth it. So, thank you. I can’t wait to let you all in and start really making an impact together on Facebook.
Well, this post could end up turning into a book…who knows, maybe one day that will be my first internet marketing/starting business online ebook, but for now, I wanted to give you all a quick look into how I got started online.