Those who use Facebook Ads often debate the benefits of using CPC (Cost Per Click) or CPM (Cost per Mille). These two little acronyms cause advertisers a whole lot of grief.
How are we supposed to know which one to use on our Facebook Ads? Even worse is that you are almost certainly paying the price if you aren’t using the right one at the right time. But we’ll get to that.
What most businesses (using Facebook advertising or not) don’t truly understand is the power behind using Facebook Ads. Because of the overwhelming demographic and psychographic information Facebook has on every one of us, it presents a fantastic opportunity for marketers, and a surprisingly pleasant experience for the end user as well.
Over a third of small businesses are on Facebook now. Which begs the question, why are so many businesses sprinting towards Facebook to improve their marketing? Well recently Facebook added some awesome tools that help you advertise even more specifically to your perfect customer.
Facebook announced 3 new sponsored stories for businesses currently using facebook ads. I haven’t been using the sponsored stories feature too much lately, because the normal facebook ads have been performing better for me, but these new types look pretty interesting.
- It’s Cheap
- It’s Generates the World’s Most Targeted Traffic
- It’s Ridiculously Easy to Use
We’re getting ready to release Facebook Ads Secrets for the first time…and honestly I’m humbled by the response. You guys have been so much fun to talk to back and forth about the power of Facebook, and hearing your excitement and results make the stress of any launch so worth it. So, thank you. I can’t wait to let you all in and start really making an impact together on Facebook.