As first seen on SocialMediaToday.com.
Social media has revolutionized marketing in a short amount of time. One key ingredient to successful marketing of your product or brand is maximizing your potential profits from social media outlets. Many business owners get caught up in the mechanisms of social media and forget that it can, and should, be used to drive their revenue.
Those who use Facebook Ads often debate the benefits of using CPC (Cost Per Click) or CPM (Cost per Mille). These two little acronyms cause advertisers a whole lot of grief.
How are we supposed to know which one to use on our Facebook Ads? Even worse is that you are almost certainly paying the price if you aren’t using the right one at the right time. But we’ll get to that.
The great people over all AllFacebook.com recently posted an article outlining some activity surrounding Facebook’s upcoming Facebook Marketing Conference scheduled for Feb. 29th (AllFacebook’s post here). The post sites two sources who have hinted that Facebook could be announcing the release of their new “Timeline” for Fan Pages.
Facebook shopping is beginning to turn the tide of doing business online, and the businesses that are taking advantage of using Facebook fan pages for at least one step of their marketing process are reaping the benefits.
Take a look at the chart below, because it has some pretty interesting stats. I’m seeing for my page that posting every day works quite well, and multiple times per day doesn’t seem to sway things one way or another. As always, this report isn’t market specific so test it out for youself, but it does give a good basis to go off of when you’re deciding how active your page is going to be.
Nothing drives me more crazy than getting tons of friend requests from people I know are just trying to boost there facebook friends for purely business reasons. If this is what you’ve been taught, it’s not your fault, but you need to stop.