It’s been several months since Facebook’s new Timeline has rolled out – more than enough time for some businesses to create some eye-catching Facebook Fan Pages. Users have been arriving at your Fan Page via keyword searches, effective ad campaigns, or perhaps by some other means. What is the first thing they see? Your images!
Here are some examples of Facebook Fan Pages that use images to grab the attention of visitors.
1. Promote Your Product With Cover Photos
If your business has a keyword or slogan, a clever placement in the Cover Photo will clue the visitor in to your claim to fame. Looking at Iceland Spring bottled water, we can see they are catering to people who want to drink healthy water by advertising their water’s unique pH.
I certainly have never contemplated the pH of my drinking water, but I am now!
2. Connect With Your Visitors
Some companies like flashy images, and while they do grab attention, it is generally just for a brief moment. Having an image that connects with your visitor and ties to their emotions will leave a lasting impression, which is better than using shock as a tactic.
Nothing says “home” more than a big bowl of Mac ‘n’ Cheese. This image appeals to Americans in several ways – children’s drawings on a bulletin board, sticky notes displaying one of our staple meals, and a pin of the Statue of Liberty. Nice use of images from the American Classic Pasta!
3. Ease of Access With Custom Tabs
The Cover Photo may be the largest photo on your Fan Page, but its uses are limited. Combining photos with custom tabs gives the page diversity to not only attract customers, but help them as well! Staying with our food trend, Pasta Prima sells pasta and sauces in grocery stores. The Cover Photo has whet our appetite, but were can we buy it?
A custom tab that shows you where you can find a store near you solves this problem with a click. Let’s look at where it takes us.
See! Some Fan Pages need to concern themselves less with a “perfect” Cover Photo and focus on Fan Page versatility via Custom Tabs.
4. Capture Click-throughs With Custom Tabs
If you sell products, want to capture an email, or run an online contest, Custom Tabs are a great way to draw in visitors. Free helpful content introduces new users to your business, and often results in a new email on your email marketing list.
Be sure to not overdo it with the photos! Some simple photos and an effective advertising campaign can be the change your Fan Page needs to start exploding your email list.
5. Combine Cover Photo and Tabs for an Engaging Fan Page
We have covered some eye-catching ways to use Cover Photos and Custom Tabs to direct vistors to your Fan Page. This Fan Page takes it to a whole new level by displaying a contest winner in its Cover Photo and a Tab displaying a chance to win.
The Cover Photo, while busy, shows the makeover and some candid shots of the winner while subtly promoting the product.
All these examples will help draw visitors to your page, creating more fans and potential customers. Let us know if you stumble upon any examples, or perhaps have your own suggestion in the comments below!
