7 Steps To The Perfect Fan Page Funnel

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Let’s take a walk through what we like to call, The Fan Page FunnelThis is a “bird’s eye view” of the exact funnel we use in our business at Get 10,000 Fans (and dozens of other brands), and if you take this rough outline of our proven sales funnel and apply it to your own business, you will begin to connect the dots about what running a profitable online brand looks like.

The 7 Step Fan Page Sales Funnel

In just a few days, we will be releasing a brand new product. This brand new training course is a product that has been in the making for over 3 years now, and that we’ve been asked to make many times over.

It is called, “The Fan Page Funnel”. And if you would like to be the first to know about when this brand new product is available, click on the link above and put your name on our priority waiting list!

To show you exactly what this brand new course is all about, let’s take a quick review of The Fan Page Funnel. Consider this video a test drive, and get warmed up to a system that I’ve been developing in my own businesses since I first discovered Facebook Fan Pages for businesses back in the fall of 2009.

The Fan Page Funnel is complicated, and it is powerful. In short, The Fan Page Funnel is a series of automated systems designed to attract targeted, interested potential buyers, and turn them into happy, paying customers for your business straight from a Facebook Fan Page.

Capture all of the steps required, and you will have developed a business asset that can help your business thrive online. On the converse, missing a step or two can be the difference between profitable campaigns and losing a boat-load of money.

The goal of The Fan Page Funnel is to create an automated marketing and sales funnel, that starts on a Facebook Fan Page, and allows you to be able to attract customers on auto-pilot. And perhaps scarier than anything, The Fan Page Funnel will allow you to go out and spend money on paid advertising while still maintaining strong profits.

Paid advertising is the true test. If you can use paid advertising and still maintain profitability, you have a real business on your hands. And that is the true goal of The Fan Page Funnel. Let’s get started…

Fan Page Custom Tab

The 'Fan Page Squeeze'

The ‘Fan Page Squeeze’

The Fan Page Funnel starts on (you guessed it), A Facebook Fan Page landing page (or a Fan Page Custom Tab as they are often called). There are a ton of reasons as to why this exactly is the starting point for a funnel, which we will be explaining in more detail as this new training course gets ready to launch!

But let me just first say that in all the testing I’ve ever done, no single landing page has ever outperformed a Facebook Fan Page custom tab. More stats to come as we launch. If you’d like to be the first to know about the upcoming launch of The Fan Page Funnel, please click here to join our Priority Waiting List!

Your Facebook Fan Page custom tab has one job: to collect some form of contact information from interested visitors. They provide their information, and you get a chance to do what you do best: convince them to purchase from you!

You have a product or a service to sell. And if you’re doing it right, your product is awesome! Potential buyers would be lucky to become customers of yours! So don’t be afraid to ask people to get in touch with you.

Collect some kind of information, then do everything you can to provide the very best free training, information, or really anything they find valuable to them as quickly as possible.

The Content Page

The 'Content Page'

The ‘Content Page’

And that’s where your content page comes in. The goal of your content page is to deliver on whatever you promised new visitors on your Facebook Landing Page in the last step. For our businesses, that usually means a quick, easily digestible little video offering some very cool free strategy that can help people grow use a Facebook Fan Page for their business.

In our baseball training business, we provide new visitors with a series of free hitting drills they can use to improve the power generated in their swing. Examples for what your content page could look like are absolutely endless.

Without going crazy in-depth (I could talk about any of these steps for days), let’s just say that your content page is designed to establish you as an authority on whatever topic your audience cares about. Which should be totally true, by the way! I am sure that you really are an expert at your own business, and that your audience can benefit greatly from what you have to offer them.

After your visitors have digested some free content from you, it’s time to send them on down the line…

The Sales Page

The Sales Page is perhaps the single most intimidating aspect of any proper online marketing & sales funnel. I’m sure you have a sales page, but I’m also pretty sure you have little or no idea how well it is working, or how to truly fix it.

The Fan Page Funnel is going to provide access to what makes our business tick in a way that we’ve never provided before (outside of our one-on-one Coaching Clients, I guess). And that is really going to be a great opportunity for us to talk at length about what really makes a sales page tick.

For the purposes of this article, just remember this: a great sales page does all the work of selling. No other page in your funnel is responsible for selling your product or service, so don’t try and sell everywhere. Make the sale on your sales page, and you will instantly see better results.

Again, don’t back down from selling. Your product/service should be awesome! If it is awesome, then don’t be afraid to sell it to people who can benefit from it.

The Checkout Page

The 'Checkout Popup'

The ‘Checkout Popup’

Your checkout page is critically important! Everyone skips straight past their checkout page, thinking that there is no way that  the design or layout of your checkout page matters very much. But that assumption is what can make the difference between running a profitable brand, or losing money faster than you can say, “My checkout page doesn’t matter.”

If you would like to know exactly how your checkout page design can effect your sales, check out this article from Visual Website Optimizer about 3 tweaks that can dramatically effect the performance of your checkout page.

And if you happen to like our checkout pages a lot, make sure you checkout samcart.com. Samcart is a brand new shopping cart application we’ve been developing for about the past year. If you’re looking for the very best tracking, analytics, and conversion data all in an affordable, intuitive shopping cart solution, look no further than Samcart.

One Time Offers: Upsells, Down-Sells, Cross-Sells

Cross-sells, up-sells, down-sells, diagonal-sells (whatever you want to call them) are the next step in this whole Facebook Fan Page Sales Funnel. If you have successfully sold your happy new customer on one product, you can do it again. Offering your customers more products could be the missing piece of the puzzle for your business.

Think of the dozens of different upsells you get offered every single day. Since when does McDonald’s stop at trying to simply sell you a burger? “Would you like fries with that?” made the McDonald’s Corporation a multi-billion dollar business.

When you go to purchase a new cell phone, Verizon or AT&T would fire any sales associate who didn’t ask, “Can I interest you in an a $50 insurance policy for your new smartphone?”. That’s an upsell.

And what car dealership allows you to drive off the lot in a new ride without asking if you would like to upgrade to leather seats, on-board navigation, and remote controlled starting?

Successful upsells can make a business thrive. The key is making sure that your upsells are worth taking, and only make the original purchase better! Never offer upsells that take away from the product your customer has just bought. Each product you sell should be completely able to stand on it’s own merits. Take pride in all of your products, and you won’t ever have to worry about selling more products, because you can rest in the assurance that your customers will thank you for each product they choose to purchase!

Email Marketing Follow-Up

Not everyone you reach is going to become a customer. And that’s totally fine! You can’t please everyone, and you shouldn’t expect to. However, you do need to make sure that everyone who provides some form of contact info to you is getting talked to.

If someone provides contact info, then they want to hear from you! So make sure that you have some kind of follow-up system in place that can deliver valuable content to them and give them opportunities to become a customer.

The frequency and content of what you send to your “leads” is completely up to you! You are the expert on your own market, so seek to meet real needs that your audience has. Talk to them in language that they identify with, and make every communication you have with your audience be valuable to them! If you’re emailing your leads, make your emails worth opening! If you’re calling your leads, make each call worth answering!

How you talk to your leads will determine how quickly your business grows. A great follow-up series can increase the number of customers you gain every single day, and can do so while you sleep.

Delivering Your Product

Delivering your products is of course a key component of your sales funnel. But perhaps not in the way that you might think.

Delivering your products is not a simple function of making sure your promised product/service is delivered to your customer’s doorstep or inbox. Delivering your product is an integral part of the sales process that can lead to the most profitable part of any business: repeat customers.

Whatever you sell, however you deliver it, do it extremely well! Use your product delivery as an opportunity to blow your customers out of the water with extra value, free gifts, un-advertised bonuses, etc. Whatever expectations your audience had about your product or service, exceed them many times over.

That way, when your customer has similar needs to meet, any guess where they are going to look first? They will come right to you, eager to have a similarly wonderful experience.

A sales funnel is never about wrenching some sucker’s money away from him. A sales funnel is about delivering real value, via an excellent product/service, and doing so in a way that will make your customers thank you for selling them something.

The Fan Page Funnel

The Fan Page Funnel

The Fan Page Funnel

That’s the short version. If you’re interested in something much more detailed, and think I can help you establish a real business asset in the form of a proven sales funnel your customers will love, check out The Fan Page Funnel.

This brand new training course from our team here at Get 10,000 Fans is going to be life-changing for many people. I know that because this is truly something that has changed my life. I know that sounds cheesy, but it’s the truth. Establishing real sales funnels like this one has changed my life, and has helped me impact tens of thousands of people for the better.

Check out The Fan Page Funnel, coming your way very soon. And as always, thanks for reading!

About The Author

Brian Moran

Brian started Get 10,000 Fans back in November 2010 after figuring out how powerful facebook marketing could be for his baseball training website, trainbaseball.com. Brian focusses on helping entrepreneurs and business owners how to attract news leads using facebook.

  • This is exactly the steps of instruction I was looking for.

    Thank you.


    • Brian Moran

      Thanks for reading Marcus!

  • Wednesday


    Last week, I paid my $10 for your white-page report, re: Ten Steps of Creating Your (My) Sales Funnel, or some such title.

    But there is already a problem with my password, and I cannot access the report. I would like to see it. I’ve already paid for it. This is my THIRD note on the problem. Can you help me? Do you read these messages?

    Thank You!

    –Kent Olinger

    • Brian Moran

      Hey Kent,

      We don’t handle customer support here in blog comments, but please open up a support ticket at our Customer Support homepage @ https://get10000fans.zendesk.com/hc/en-us. We will make sure to get you exactly what you need ASAP. Thanks!

  • Brian — 2 questions….could you hit Pedro in his prime? Could you hit a now very retired Pedro?

    • Brian Moran

      1) Not a prayer
      2) Does bunting count as a hit?

  • Love the precis way you have set this out, and with your other products so easy to set up and get started. Before I found Get 1K Fans I had spent endless hours trying to get these things set up. Thanks again

    • Brian Moran

      Thanks Janine!

  • Ryan

    If you can leg it out down the line…then yeah.

    • Brian Moran

      Now THAT I can still do pretty well. That’s about the only chance I’d have.

  • Charles Kirkland

    Love your content.

    • Brian Moran

      Likewise, Charles! Thanks for reading!

  • Some time ago I actually got a ‘three level,’ ‘nine step’ process for similar reason. I like this better as per my plans, although I probably wouldn’t use all of it verbatim.

    I’m looking forward to your upcoming information release on this.

    • Brian Moran

      Thanks for reading Brian! Sounds like you’ve got a great handle on your own situation. That’s great man.

  • Thanks for this! I have been learning how to fine-tune my funnel, and this is the most comprehensive info I’ve received so far.

  • Garry

    How do you seperate the email lists . When you broadcast email how so you know if they have reached the bucket list yet?

    • Brian Moran

      There are a lot of different ways to get that done, Garry. We use Aweber for our emailing, so we use their list automation features that unsubscribe users from 1 list when they subscribe to another.

  • We run a fantasy sports website and we would need to get the fans to the site and ultimately sign up and deposit money to play our games. How would this apply to our business since we wouldn’t have a checkout page on facebook itself?

    • Brian Moran

      Hey Nic,

      Our checkout pages are never on facebook either. We use Facebook as a traffic source, and a place to collect email subscribers. We then take the conversation off Facebook, give them great stuff, and then do our best to turn the best of them into paying customers. This model has applications to anyone trying to grab the attention of an interested audience.

  • Dan

    Brian, Thx for your work. The best I’ve seen and college athletes and Slow desk jobs just don’t mix! Keep it coming like a hot corner!

    • Brian Moran

      Hah! Thanks Dan. And I 100% agree 🙂

    • Please I have about 121,000 fans on facebook. I’m trying to move all of them to my email list on mailchimp. How can this help me achieve it?

      • Brian Moran

        Hi Emecheta, to do that you would need to send your fans to an opt in page where they can choose to give you their e-mail in exchange for some value.

  • Bryan, thanks for all your work. I get a great deal of value from it! We are an event promotions company promoting events (parties, concerts, networking events) and I sometimes find it hard to translate building a funnel for a product vs. a service like ours. Any suggestions?

  • Sam cart, is this your product? Looking for something other than Infusionsoft and Ontraport.

    Really like the new look and products are killer.

    Brian, I see DigitalMarketer and everyone I guess going toward training on funnel systems. But with everyone touting a funnel, how do you integrate social into the funnel process if it requires both online and offline engagement.

    We sell stationery cards and box sets on Amazon. Would love to learn how get passed Amazon’s TOS for not marketing to our 20,000 user base. Really frustrating.

    Can you chat offline tomorrow about consulting on Facebook funnels?

    mike at rungtong.com

    • Brian Moran

      Yep it is 🙂

  • great job

  • Great article. Very useful. Thanks to Brian Moran.

  • authorscatapult@gmail.com

    Brilliant Brian! I have to say that the more I review what you’re doing (and believe me, I’ve done it probably 15 times now) I learn more. We just put together a funnel, used Sam Cart, OptimizePress, GetResponse and I’m going to go through it all with a fine toothed comb now and put in place all the things I missed the first time. We brought in about $4k from the process and this time around we’re going to throw that into overdrive! I’ll keep ya posted!

    • Brian Moran

      Freaking awesome! Let us know how it’s going, and if you want to do a guest post on what you’ve accomplished, feel free to email our support and we can set something up.

  • Anthony Harrelson

    Pretty impressive Brian, love the chalkboard effect. who is the voiceover, you? Smooth.

  • Hey Brian, you guys have some great information here! Can you tell me what software your team uses to visually design your sales funnels? They look awesome, we would like to map out some of our own. Any suggestions are much appreciated, thanks.

  • After spending over $10,000 on facebook ads and not having any good return other than tons of FANS that does not convert to sales, I almost gave up. Then I found Brian Moran, Funnel Page. Man that changed the entire advertising on facebook 360. I am now finally getting contacts of those who click my page and able to engage them on regular basis.

    With Facebook Fan, I have to pay money to get fan, then pay more money to reach them. With funnel, I pay once, then talk to them free for as long as they remain in my list.

    Not only that, this is another way to make sure every click that converts is a actual human being not a bot from Asian countries.

    Best $10 ever invested.
    Faisal Khan

  • manny

    Can you please share how to funnel them from FB fan page to Clickbank product, to CPA offer, to physical products or to a services page like SEO?

    When do you direct link from fan page to money site
    when do you use one type of pre-sell page over another

    Thanks! 🙂