Other than a good Facebook advertising campaign, one of the largest sources of hot traffic to your business is through your customers. Showing the customer that your business cares is integral to having a successful business, regardless of its size. Here are 7 ways that you can adopt to fit your various Facebook marketing businesses to show your customers that you care.
1. Share Your Knowledge.
No matter what niche you are in, your customers are turning to your business because it is successful. You have already succeeded in convincing them to purchase your product. Now you have the opportunity to show them that you care by taking this transaction a step further.
Take the time to provide customers with your knowledge on your products. If you recently discovered a new strategy to marketing that can help your clients, then share it! If customers ask you questions that you are unable to answer or are outside the realm of your business, then do your best to forward them to someone who can answer their question or supply what they need.
A simple Google search can go a long way.
2. Get Feedback From Customers.
Ask your customers for feedback. Not only does feedback show customers that you care, it also can be used to convert your Fan Page’s fans into customers and help you improve your products.
Use variety in the ways you collect your feedback. Put surveys in the emails you send, on your website, and in your products. This makes sure that customers will see it and respond accordingly with their thoughts.
Listen to the responses from the survey. Make changes to your products or services where necessary, and let the customers know that you have listened and are implementing the changes.
3. Feature Customers in a Success Story.
What better way to show your customers you care than showcasing one of them? If you have a client that has had success with your products, show them off! This will show other customers that they too can be successful using your strategies, and will convert more potential customers into actual customers. You can promote these success stories on your blog, website, or directly on your Facebook Fan Page.
Be sure to actually take the time to do this properly. Interview the customer. Get some dialoge so people can see exactly how they became successful. You may even be surprised and find some new information to use for your own business!
4. Use Rewards and Gifts.
Reward your customers.
Give them access to customer-only coupons or product discounts. This will give them incentive to remain customers and generate some more sales revenue for your business. Any free gift will do, really. Try to supply them with information or content that is relevant to your products, and will cause them to appreciate your brand even more.
5. Invite Them to a Networking Event
Put together a networking event and give your customers a place to socialize and meet other business people like them. While this tactic may have better results with a larger customer base, any size business can benefit from planning this.
The best part of this tactic is that your customers do the majority of the work for you! You won’t have to hand hold people and individually introduce people to one another, let your customers do that for you. As a bonus, any business relationships that come out of the networking event will be the result of you hosting the event, and your customers will have you to thank for their new connection.
6. Donate a portion of proceeds to a charity
What better way to show customers that you care by giving a part of your profits to a charitable organization.
If your business is able to financially do it, this should be a tactic that you bring up at your next meeting. Pledging a percentage of proceeds fulfills several needs at once. It satisfies the basic desire to help someone, both for you and your customer – remember, part of their money is going to charity as well. It also will attract empathetic clients that will cater toward your charitable nature.
7. Be Honest.
Yes, we have all heard the phrase “the customer is always right.” We also know that this is not always the case. Do yourself and your customers a favor – be honest with them. Do not take the simple way out of a situation by nodding your head and agreeing. Do not be that “Yes” man.
Be up front with your customers. If they are doing something wrong, tell them. Some may not respond well to this approach and think that they should be treated as kings, but most will appreciate your honesty and attention to their needs.
Using any number of these strategies will show your customers that you care about them. Some of the strategies will actually increase sales as well! We hope these tips remind you to keep the customer in your thoughts and marketing tactics, and will provide you with a pleasant customer base that will help promote your business.
