70% of Brands Falling Short on Facebook

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Alterian’s 8th annual survey shows some pretty scary results for businesses using social media, or not using social media. Is your brand one of the 70% that feel at-risk in this new socially connected world? What are you currently doing to actually take part in the conversion and monitor the discussion around your brand.

The discussion is happening, whether you’re taking part in it or not. I suggest you actually jump in, engage your people, and bring your company to life in their eyes. It doesn’t take much. A few comments here and there and all the sudden you’re a “company for the people.”

Take a look at the stats below and start to think about what your goals actually are. Do you want to jump into social media to purely engage your following? To generate new business? To provide insight into your company? All are valid reasons, but all require a different plan.

Don’t just jump in without thinking about or you end up in the 70%. You can start by creating your first fan page the right way.

facebook brand engagement statistics

70% of Companies Are Falling Short on Social Media

About The Author

Brian Moran

Brian started Get 10,000 Fans back in November 2010 after figuring out how powerful facebook marketing could be for his baseball training website, trainbaseball.com. Brian focusses on helping entrepreneurs and business owners how to attract news leads using facebook.

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  • As usual great info on a great subject.I have already followed some of your advice and my page is now converting nicely into fans/customers.Thanks .:0)

  • Great article! Good read. Realistically identifies the main key points. Take action to engage. After all, it is about people 🙂

  • This is a skill we must master.
    but all skills are learnable

  • Right now, many businesses have not spent the time or money on proper social media training for their staff. Those that have already spent the time and effort in training their staff have an advantage over their competition.

  • Kathy Thompson

    Can I have more than one Facebook accounts and pages if I use another name & email account?

  • This is SO important and your post really brings this issue to the forefront. I hope businesses take head!