Maintaining a Fan Page can be frustrating at times, especially when you are trying to put together a campaign. A lot of questions come up!
What Ads are most effective?
How many people are actually becoming customers because of an ad?
Is my niche receptive to Sponsored Stories or Facebook Offers?
It becomes tedious to track all of these things at once. Myself and my employees wanted a system designed to make this whole process easier.
Well it’s here – FBConversions.
Find The Money Makers
With FBConversions you can track what Ads, Sponsored Stories, Facebook Offers, or Status Updates are successful.
What defines success? Opt-ins to an email list. Customers. Sales. You pick the goal.
With this tool we were able to easily look at our strategy in-depth and find out what type of content worked best for our niche. More importantly, we were able to weed out the types of strategies that had poor results.
This not only saves us money on wasted Ads, but gives us more time to focus on what actually works.
This is all accomplished in 3 easy steps.
#1 Add The Tracking Script
In order for FBConversions to work properly, a snippet of code has to be inserted into the footer of the websites you want to track. If you’re not tech-savvy, that’s ok. We made some great instructional videos to guide you through the process.
Don’t worry, the script won’t be visible or anything like that. It will be tucked away, ready to track conversions!
Now for the fun part.
#2 Create Campaigns
Ideally, you should make a campaign for every Ad, Post, Offer, or Sponsored Story you make. That being said, try to give them specific names – we wouldn’t want you to get mixed up about what campaign was what!
Each campaign can track the clicks, conversions, and conversion percentage of whatever method you have used to direct visitors to your website.
In order to track conversions, we need to talk about our last step. Goals.
#3 Set Up Goals
Goals are the where you want the user to end up. It can be an email opt-in, a sale, or anything in between.
Each goal requires a separate URL. These can be landing pages, thank you pages, opt-in forms, or blog posts for example.
Now that you have an idea how to set up this conversion tool (it is really easy!) let’s take a look at some scenarios.
The Big Picture
Let’s pretend we have a new product we’d like to drive traffic to.
We have set up several campaigns to cover our various Ads, Sponsored Stories, and Posts, and we want to know what method gets the best results. By setting a goal to a the thank you page of the product we can track how many people clicked the link, went through the sales funnel, and actually purchased the product.
We can also split-test various Ad copy, images, or post format to find out what is most effective.
Social media is constantly shifting. Tactics that have worked for you in the past may not be as effective as they once were. Alternatively, tactics and strategies that you once dismissed may end up working better than you could imagine!
That’s why we created FBConversions.
As marketers, we needed to be able to track and analyze our efforts to maximize our productivity.
And frankly, I really like this tool!
