How to Exclude Customers From Your Facebook Ads

Wondering how to exclude your customers from seeing certain facebook ads you’re running that promote products they already bought? Here’s how:

Step #1: Create An Audience for Your Customers

Login to your Facebook Ad account, and select “Audiences” over on the left hand side. Then click “Create Audience.”

facebook ad custom step 1

Step #2: Select Custom Audience from Your Website

Next, select “Custom Audience from your Website” to make sure Facebook is going to keep track of visitors as they move through your website.


Step #3: Decide How You Want to Build Your Audience

Next name your audience and give it a description, then decide what URL you want Facebook to build an audience from. This basically means that whatever URL you enter in the field show below, Facebook will build an audience over time of anyone who hit that page on your site, allowing you to run certain advertisements to only that group of people. (pretty cool, right?)

To build an audience of your customers, the URL you enter here should be the “thank you URL” that a customer sees immediately after they purchase.

Lastly, his “Create” to save your audience.


Step #4: Paste the Tracking Code On Your Site

All you have to do next is copy and paste the tracking code into your site, on the “thank you URL” that a customer sees immediately after they purchase. Just follow Facebook’s directions, it’s super simple. This will ensure Facebook is tracking everything correctly for you.


Step #5: All Done!

If you see the screen below, you’re all set. Facebook will now build an audience based on people who saw whatever URL you entered in the parameters.


Step #6: Create A Facebook Ad Excluding That Audience

Now create a Facebook Ad using the normal builder or the Power Editor, and just make sure to exclude the audience you just created from seeing the ad.

Now you’re showing ads to only people who have not bought your product, success!


Step #7: Watch Your Audience Grow

Back on the “Audience” tab, you can watch over time as your audience grows. It’s growing because people are hitting that URL each and every day, and Facebook is keeping track of it for you. Pretty sweet.



Have you tested this tactic yet? Are you about to? Let me know in the comments below if you think it will work for your business…

About The Author

Brian Moran

Brian started Get 10,000 Fans back in November 2010 after figuring out how powerful facebook marketing could be for his baseball training website, Brian focusses on helping entrepreneurs and business owners how to attract news leads using facebook.